Dena W.
7/13/2025
Back to basics--and they never miss. After a disappointing visit to another local snowball spot I had to make things right--and that meant heading straight to Rita's for my tried-and-true...
Rita’s Italian Ice & Frozen Custard
$$
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(24)
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5308 Princess Anne Rd
Virginia Beach, VA 23462
Rita's Italian Ice & Frozen Custard is the largest Italian Ice concept in the nation. With over 600 shops operating in 32 states, our popular chain offers a variety of frozen treats that will leave your taste buds wanting more! Italian Ice - our famous Italian Ice is made fresh daily, featuring real fruit flavors that burst with refreshing goodness. Frozen Custard - our rich Frozen Custard is a creamy delight. Layered Gelati - a perfect blend of Italian Ice and Frozen Custard in our layered Gelati. Blenders drink lineup - quench your thirst with our delightful Blenders drinks. Milkshakes - creamy and indulgent, our Milkshakes are a treat for any occasion. Sundaes - dive into a world of toppings and flavors with our Sundaes.
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Reviews
4.024 reviews
China B.
10/18/2025
I went to Rita's to try their seasonal flavors. They had the pumpkin concrete, which was good. It was definitely the bees knees. But it was too loose. Other than the looseness it was very tasty....
M E.
10/26/2025
This is a cute little spot to visit if you're ever in the mood for a cold snack. It's a drive-through, but they also have outdoor seating and parking if you'd rather sit and enjoy your treat. It's...
Amanda S.
3/30/2025
We love Rita's. The weather this weekend called for something cool and refreshing. We were really hoping for the skittles ice blender but they were out. We still enjoyed our picks for this visit....
Audrey
3/29/2025
the food is so delicious and amazing, the service is quick and easy to be done with. The best thing is their Italian ice its so good
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