Rita’s Italian Ice & Frozen Custard

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12286 Warwick Blvd
Newport News, VA 23606
Rita's Italian Ice & Frozen Custard is the largest Italian Ice concept in the nation, currently operating in 31 states with over 600 shops. Our popular chain offers a variety of frozen treats including its famous Italian Ice, made fresh daily, Frozen Custard, Milkshakes, Sundaes, CustardCookie Sandwiches, layered Gelati, as well as signature Misto and Blendini creations.

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Reviews

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4.031 reviews
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Nico C.
7/5/2025

Ice flavors are amazing. Staff and service is excellent. Rita's is the best ice place ever.

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Steffie A.
9/18/2024

My kids first time at Rita's and loved it. We had a fun-filled family day, and decided to stop at Rita's. My kids ordered (literally can't remember what it was) and they loved it. We will be...

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Mia N.
6/5/2025

Great service and good section of flavors! Very patient with customers I will be going back !

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Jo L.
8/20/2022

FOOD Rita's is a nice treat on a hot summer day. We ordered two gelatis (one cherry, one mango) and a classic mango Italian ice. All were great and did not melt too quickly when eating, which was...

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Melissa R.
8/12/2018

The perfect treat for a hot Virginia day. My first time here and deciding between an Ice or a Gelati Custard was the toughest part. Ended up with a combination Chocolate brownie & Black cherry ice...

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