Holland Acre Farm

Texas Beef, based in Amarillo, Texas, is a long-established integrated ranching, farming, and cattle feeding operation owned by the W. H. O'Brien family, who have been in the beef production business for over 100 years. The company emphasizes a stress-free environment for cattle to promote optimal growth, producing over 200,000 cattle annually while fostering relationships with ranchers, suppliers, and processors in the industry. With a focus on best management practices, Texas Beef utilizes advanced tracking technology through RFID tags to monitor the health and nutrition of each animal from grazing to market. The company's commitment to transparency in beef production caters to consumers' increasing desire for knowledge about their food sources, enhancing their overall eating experience. Generated from the website

Micro Beef Technologies is a research and development-based creator of patented computerized management systems for individual animal information collection and management decision making. The company has more than 35 years experience pioneering information, marketing, health and nutrition systems. MBT introduced one of the beef industry's first individual animal identification and food safety assurance tracking systems in 1986 with the DRUG-TRAC Animal Health System that has individually tracked and managed millions of cattle. MBT's ACCU-TRAC Electronic Cattle Management System has been utilized for individual animal data collection and trace back along with advanced management and marketing practices. Its technology portfolio includes nearly 50 United States, United Kingdom, Canadian and Australian patented inventions. Some of its other solutions include integrated beef production programs; marketing, information, nutrition and health management systems; nutrition and animal health product programs; and information analysis, management and consulting services. Micro Beef Technologies is headquartered in Amarillo, Texas.