Texas Beef

Texas Beef, based in Amarillo, Texas, is a long-established integrated ranching, farming, and cattle feeding operation owned by the W. H. O'Brien family, who have been in the beef production business for over 100 years. The company emphasizes a stress-free environment for cattle to promote optimal growth, producing over 200,000 cattle annually while fostering relationships with ranchers, suppliers, and processors in the industry.

With a focus on best management practices, Texas Beef utilizes advanced tracking technology through RFID tags to monitor the health and nutrition of each animal from grazing to market. The company's commitment to transparency in beef production caters to consumers' increasing desire for knowledge about their food sources, enhancing their overall eating experience.

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