First Watch

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3534 Oleander Dr
Wilmington, NC 28403
First Watch is an award-winning breakfast, brunch and lunch spot, serving a chef-driven menu of elevated classics and seasonal specialties, always made to order using the freshest ingredients. We greet the sunrise by slicing and juicing fresh fruits and vegetables, whipping French toast batter from scratch and brewing pots of our single-origin Project Sunrise coffee. Freshness is never comprised, which is why we welcome each season into our menu with ingredients and flavors inspired by the position of the sun. All year long, you can enjoy craveable favorites like Avocado Toast for breakfast, Smoked Salmon Eggs Benedict for brunch and Lemon Ricotta Pancakes for lunch. Whether you start at the crack of dawn or not, we'll leave that up to you!

Reviews

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4.097 reviews
Photo of Robert B.
Robert B.
10/13/2025

Highly recommend getting the waffle and cold brew! Seasoned potatoes are also great. Avocado toast and sausage aren't worth a second chance though. Servers are fast and kind, bonus points for that

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Heidi M.
12/29/2024

I have been to First Watch in three cities/states now and they are always clean, and friendly. The menus have fresh, healthy choices and the prices are not terrible. Service is always great too....

Photo of Jean P.
Jean P.
12/24/2024

Fresh food, quick service, great host and servers!!! I have never had a bad experience at First Watch no matter how many times I go, or where the location!!! This time was no different!!! The...

Brandon W.
10/4/2025

Good for the most part every now and then they have an off day but everyone dose. Would gladly go back though save so much time besides going to Charleston or Parkersburg

Photo of Marissa B.
Marissa B.
4/8/2025

The waitress was very nice. The food was wonderfully tasty, fresh and hot. Hot syrup too! Even the fruit bowl was flavourful. Other places, the fruit has a watered down taste. Our first...

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