First Watch

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1631 Western Blvd # 200
Jacksonville, NC 28546
First Watch is an award-winning breakfast, brunch and lunch spot, serving a chef-driven menu of elevated classics and seasonal specialties, always made to order using the freshest ingredients. We greet the sunrise by slicing and juicing fresh fruits and vegetables, whipping French toast batter from scratch and brewing pots of our single-origin Project Sunrise coffee. Freshness is never comprised, which is why we welcome each season into our menu with ingredients and flavors inspired by the position of the sun. All year long, you can enjoy craveable favorites like Avocado Toast for breakfast, Smoked Salmon Eggs Benedict for brunch and Lemon Ricotta Pancakes for lunch. Whether you start at the crack of dawn or not, we'll leave that up to you!

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Reviews

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4.0162 reviews
Photo of Whitney T.
Whitney T.
6/21/2025

If been a fan of the 'First Watch' chain for a couple of years now, this was my first time to the one in Jacksonville. We are NOT disappointed. Our server (I forget her name) was amazing. She was...

Photo of Randy W.
Randy W.
8/8/2025

Service was very welcoming, service members made our visit was pleasant. Food was flavorable, hot and ready to go. Ambiance inviting.

Photo of Shawna T.
Shawna T.
9/14/2025

My fiancé and I have attended the first watch in Jacksonville the last 3 years when we don't feel like cooking breakfast at home. At least once every other month. The service is always the best!...

Photo of Tiffany S.
Tiffany S.
3/29/2025

I didn't know such a nice breakfast place was here in Jacksonville! The ambiance reminds me of back home. This establishment is on the pricier side, but that is due to their fresh and organic food...

Photo of Ashley S.
Ashley S.
1/19/2025

I am a big fan of First Watch, so this was a clear breakfast choice for us while visiting. We came around 8:30am on a Sunday and it was not yet packed. We were seated quickly and our food came...

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