ZenithOptimedia specializes in the development of communications strategy through executional planning, negotiation and implementation. The company also coordinates campaigns across countries and regions that link clients with ways to best meets their individual needs. Its services are enhanced with advanced research, tools and systems. ZenithOptimedia designs campaigns that feature creative, compelling and effective ways of connecting with consumers. The company creates media market data publications that are used by financial analysts, management consultants, media owners, advertising agencies, as well as academic institutions and government entities. It produces a wide range of publications and guides, including regular advertising expenditure forecasts, media owner analyses, and market facts and projections. ZenithOptimedia is a part of Publicis Group, which maintains a network of 175 offices in nearly 70 countries. The company maintains a location in New York.