Waldbaum's

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19835 Horace Harding Expy
Fresh Meadows, NY 11365
+1 (718) 423-9588
http://www.waldbaums.com

Waldbaum's, located in Fresh Meadows, NY, primarily targets the middle to upper middle-class consumers in the Northeast, including New York, New Jersey, Massachusetts, and Connecticut, with plans for secondary expansion along the Atlantic seaboard and into California. The brand appeals to nostalgic sentiments, particularly among Seinfeld watchers and New York Times subscribers in the 30 demographic, leveraging its historical roots for a unique market presence.

Owned by ALB, Waldbaum's focuses on iconic brands of yesteryear, aiming to enhance its market play by diversifying retail channels and increasing consumer awareness. With a brand image that resonates as both authentic and Northeast-centric, Waldbaum's seeks to captivate a new generation while honoring its storied legacy.

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