Waldbaum's

Waldbaum's, located in Glen Oaks, NY, primarily serves the Northeast market, targeting middle to upper-middle-class consumers, including fans of popular culture like Seinfeld and subscribers of the New York Times. The brand aims to leverage its nostalgic appeal and authenticity to expand into diversified retail channels and enhance consumer awareness.

With a focus on iconic brands from yesteryear, Waldbaum's holds licenses and markets a portfolio of nostalgic and historic consumer brands. The company is poised for growth, particularly in the Atlantic seaboard and California markets, as it seeks to connect with a demographic that values tradition and familiarity.

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