A&P WALDBAUMS

Waldbaum's, located in Southampton, NY, primarily serves the Northeast market, targeting middle to upper-middle-class consumers, including fans of "Seinfeld" and subscribers of The New York Times. The company's brand resonates strongly with its audience, emphasizing a connection to nostalgic and historic consumer brands. As part of its strategic focus, Waldbaum's aims to leverage its iconic brand to expand into diversified retail channels and enhance consumer awareness across the Atlantic Seaboard and California. The brand's unique opportunity lies in its ability to tap into the rich history of its portfolio while appealing to a contemporary customer base. Generated from the website

We are proud to operate over 270 ShopRite stores, serving communities throughout New York, New Jersey, Pennsylvania, Connecticut, Delaware & Maryland. ShopRite stores are individually owned and operated by fifty families that comprise Wakefern Food Corp. Our store owners live in the communities they serve, so you will notice that each ShopRite store has its own personality and unique features. ShopRite stores feature our own exclusive, quality brands that cover all your family's needs! Keep your eye on the shelves for our new brands Bowl & Basket and Paperbird.