Waldbaum's

Waldbaum's, located in Southampton, NY, primarily serves the Northeast market, targeting middle to upper-middle-class consumers, including fans of "Seinfeld" and subscribers of The New York Times. The company's brand resonates strongly with its audience, emphasizing a connection to nostalgic and historic consumer brands.

As part of its strategic focus, Waldbaum's aims to leverage its iconic brand to expand into diversified retail channels and enhance consumer awareness across the Atlantic Seaboard and California. The brand's unique opportunity lies in its ability to tap into the rich history of its portfolio while appealing to a contemporary customer base.

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