Rita’s Italian Ice & Frozen Custard

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66 E Main St
Little Falls, NJ 07424
Rita's Italian Ice & Frozen Custard is the largest Italian Ice concept in the nation, currently operating in 31 states with over 600 shops. Our popular chain offers a variety of frozen treats including its famous Italian Ice, made fresh daily, Frozen Custard, Milkshakes, Sundaes, CustardCookie Sandwiches, layered Gelati, as well as signature Misto and Blendini creations.

Reviews

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3.520 reviews
Photo of Bianca C.
Bianca C.
8/24/2025

What a cute Rita's! Obviously it's a chain, so if you've been to one you know the menu. But this location has its own little charm there are benches outside to sit and enjoy your ice cream, and...

Photo of Tatiana W.
Tatiana W.
3/12/2022

Had my first Gelato of the season this week! I couldn't wait to taste my fave Wild Black Cheery and a vanilla custard gelato. The custard was creamy and tasty as always but my Wild Black Cherry...

Photo of Ashley G.
Ashley G.
5/13/2024

This location weighs their soft serve- I just think that is so cheap of them and have only seen this location do it

Photo of Jeannette L.
Jeannette L.
9/6/2021

Stopped by RIta's a few weeks ago, when my friend and I who had gone out to dinner needed a little something to round off the meal. Nothing beats a Rita's frozen custard. She always goes for...

Photo of Jackeline G.
Jackeline G.
4/17/2021

The place has a private parking, the price is great! And the ice creams are delicious, a have a great service the first time, the second one was ok.I went on a Sunday afternoon and it was not...

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