Rachel W.
1/7/2024
Discerning Eye provided one of the best shopping experiences I've ever had in my 30+ years. Seriously. My husband and I stopped in here for the first time on a Saturday (no appointment needed...
Discerning Eye
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218 E Washington St
Iowa City, IA 52240
Discerning Eye, located at 218 E Washington Street in Iowa City, IA, offers a curated collection of high-quality eyewear, sunglasses, and contact lenses from around the world. Celebrating 20 years of service, they pride themselves on providing unique styles from top designers and delivering exceptional customer care.
Under the guidance of Dr. Dan Wolfe, the practice features comprehensive eye exams that prioritize personalized interactions. Recognized as one of America's Finest Optical Retailers by Invision Magazine, Discerning Eye continues to impress clients with its eclectic selection and warm, accommodating service.
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Reviews
5.027 reviewsLiz J.
10/25/2024
Everything! They harvest a great selection of frames & friendly associates who will help. I think they gave me an honest opinion of what frames work for me & what frames don't. Yes, they're...
Lee F.
6/13/2024
Definitely not a place for casual eyewear. I walked in with not the nicest clothing on and was directed to the basement with the cheaper selection (which didn't even have price tags on any of the...
Jean W.
7/11/2021
I tried another eye glass seller and loved the service, but wasn't caught by the selection of glasses. A friend went to Discerning Eye, so I tried them. I wanted unique, eye-catching and "artsy"....
Acacia B.
1/9/2021
Dr. Dan Wolfe and his staff are very welcoming and kind. We were greeted by their front desk upon walking into the building. I came into the clinic today as a new patient to establish care and it...
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