Established in 1967, Pepe's offers a selection of Mexican-style cuisine with casual family dining and carryout options. The chain operates several outlets at universities, hospitals and corporate dining facilities. It is a part of Pepe's Incorporated, a company which supplies private label Mexican food throughout the world. Pepe's menu includes a variety of appetizers, nachos, quesadillas, burritos and fajitas. The chain offers a special menu for kids that includes hot dog, grilled cheese sandwich, chicken fingers and beef enchilada. It also provides special offers, discount coupons and gift cards through its VIP CLUB program. Pepe's additionally maintains a bar that serves soft drinks, cocktails, and domestic and imported beers.