The Lumistella Company

3350 Riverwood Pkwy SE
Atlanta, GA 30339

The Lumistella Company is a global intellectual property company based in Atlanta, GA, dedicated to bringing the enchanting world of Santa's North Pole to life for children worldwide through consumer products, immersive experiences, and entertainment-based content.

With a focus on storytelling, their brands, including The Elf on the Shelf, Elf Pets, and Elf Mates, offer a range of books, toys, activities, games, and accessories that reveal the magic and mystery of Santa's world. Through animated specials, live events, brand entertainment content, pop-up shops, and virtual gaming, The Lumistella Company immerses fans of all ages in the joyful and sensory-rich experiences of Santa's North Pole.

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Urbana Holdings

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United StatesGeorgiaAtlantaThe Lumistella Company