Johnson, Richard A

Sellective Selling LLC, established in 2001, specializes in enhancing sales and marketing performance for small to medium-sized businesses, ultimately driving increased profitability. The firm collaborates closely with clients to develop a tailored statement of core capabilities, known as "The Concept," which positions their businesses effectively in the market to capture greater market share and higher profits.

Offering a comprehensive suite of services that includes business consulting, market research, sales training, and SWOT analysis, Sellective Selling focuses on value-driven strategies rather than solely competing on price. Their approach is data-driven, ensuring that recommendations are quantified and measurable, with a commitment to client satisfaction and flexibility in collaboration.

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