Soft Flex Company
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Soft Flex Company, based in Sonoma, CA, is a well-established business specializing in the sale of the innovative "Soft Flex" wire, ideal for jewelry and beaded creations. With nearly two decades of experience, they offer a wide range of beads, gems, gemstones, tools, and materials for both professional and amateur designers.
While primarily an online store, Soft Flex Company also features a gallery for in-person showings by appointment, providing customers with a hands-on experience to explore their diverse selection of products. Whether you are a seasoned jewelry maker or just starting out, Soft Flex Company has everything you need to bring your design ideas to life.
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