Macromarketing Society Inc
The Macromarketing Society Inc. is an international collective of scholars dedicated to exploring the intricate interactions among markets, marketing, and society. Focused on macromarketing, the Society aims to disseminate knowledge that highlights the interconnectedness of economic, political, and ecological outcomes, alongside their impact on global human welfare.
With a commitment to rigorous scholarship, the Society engages with various stakeholders, including governments, universities, and NGOs, to promote sustainable societal well-being. Through its Annual Macromarketing Conference and the quarterly Journal of Macromarketing, the organization fosters constructive dialogue and research on critical issues surrounding marketing systems and public policy.
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