Wisconsin Petroleum Marketers

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121 S Pinckney St Ste 300
Madison, WI 53703
+1 (608) 256-7555
https://wfra.org

The Wisconsin Fuel and Retailers Association (WFRA) has been supporting independent businesses since 1926, focusing on the interests of fuel marketers and retailers across the state. With a commitment to advocacy and community engagement, WFRA serves as a vital resource for its members in the rapidly evolving fuel industry.

Located in Madison, Wisconsin, WFRA facilitates events such as the annual Fall Golf Outing and promotes significant industry statistics, including total sales of $17.02 billion and over 48,000 employees working across more than 3,000 stores. This commitment to the industry underscores the association's dedication to fostering growth and collaboration among fuel retailers.

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