Wisconsin Beverage Association Inc
The Wisconsin Beverage Association, located in Madison, WI, is dedicated to promoting balanced beverage choices through initiatives such as the Balance Calories Initiative and School Beverage Guidelines. The organization emphasizes sustainable solutions and environmental stewardship, aiming to contribute positively to the community and the economy.
Led by a diverse board of directors from prominent beverage companies including Reyes Coca-Cola, Pepsi, and Keurig Dr Pepper, the association advocates for clear calorie counts and responsible beverage consumption. Their commitment to initiatives like Every Bottle Back underscores their focus on sustainability within the beverage industry.
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