Ulla Eyewear

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562 N Midvale Blvd
Madison, WI 53705

Ulla Eyewear, located in Madison, WI's Hilldale Shopping Center since 1998, stands out as one of the city's few local, independent, and family-owned eyewear stores. With a diverse collection of frames for men, women, and children, as well as exclusive lines and unique accessories, Ulla Eyewear has established itself as Madison's go-to destination for stylish eyewear.

Recognized as a Fine-alist by INVISION Magazine in 2015, Ulla Eyewear continues to impress customers with its exceptional selection and personalized service. As one of America's Finest Optical Retailers, Ulla Eyewear remains a top choice for those seeking quality eyewear in Madison.

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Reviews

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4.032 reviews
Photo of Kabao V.
Kabao V.
12/6/2020

Their customer service was fantastic. I recently bought a sunglasses elsewhere which it was too big for me. I was in the area so decided to stop by to see if they could adjust it for me. Alia was...

Julie Z.
10/29/2024

Once again I had a great experience at Ulla. My daughter and I had the pleasure of working with Margot. She was kind enough to adjust both of our glasses and they fit perfectly. She is such a...

Scott P.
3/16/2024

Good selection and great service! I have bought glasses from them for the last 7-8 years and have always been happy.

Photo of Tony P.
Tony P.
10/1/2022

Great optical that carries a fantastic selection of hard to find frames. All independents made by the true artists and artisans. The prices are very fair, considering the quality and uniqueness....

Photo of Angela S.
Angela S.
2/7/2021

Fantastic customer service and attention to details. I recommend calling to get an appointment, I had excellent service. Cat was personable, relatable and super fun to work with.

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