Toys R Us

We make eye care easy at Fitchburg Target Optical, located at 6321 McKee Rd. Get quality eye care, stylish frames, and great savings. We accept major insurance plans for a hassle-free experience. Shop top brands like Ray-Ban, Coach, and Oakley, plus Target favorites like A&A and Cat & Jack. Pair frames with specialty lenses or choose top contact lens brands. Enjoy our 90-day guarantee. Schedule an eye exam today with our Independent Doctors of Optometry.

Visit your Target in Delafield, WI for all your shopping needs including clothes, lawn & patio, baby gear, electronics, groceries, toys, games, shoes, sporting goods and more. We serve our guests in 49 states nationwide and at Target.com. We're committed to providing a fun and convenient shopping experience, with unique products at affordable prices. Since 1946, the corporation has given 5 percent of its income through community grants and programs like Take Charge of Education. Today, that giving equals more than $4 million a week.