Scott W.
10/6/2025
Stopped in to check out their various soaps and lotions. The store has so many interesting things. Plenty of options for your own personal use or as a gift for someone else. They will even make...
The Soap Opera
$$
Open
(72)
Photos
319 State St
Madison, WI 53703
The Soap Opera is a woman-owned small business located in the heart of Madison, WI, offering a wide selection of natural and luxury bath and grooming products since 1972. Customers can expect quick shipping, high-quality products, and discounts for bulk purchases.
With a commitment to providing the best service and choices, The Soap Opera allows customers to create custom scents or choose from beautifully wrapped gifts. From pure perfumes and essential oils to bath bombs and moisturizers, the options are endless for those seeking quality products for personal use or gifting.
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Reviews
4.572 reviews
Shana M.
10/17/2025
Enormous variety of scented oils in 1 dram or 2 dram sizes. A plethora of body products, many of which can be custom scented for no extra charge. Lots of unique bath and body finds. This place is...
Michelle C.
7/2/2023
A freaking community staple! Nothing is more Madison State St core than the Soap Opera! Sometimes I am in awe how they are still open just selling soap but I guess they found their niche and they...
Tom S.
2/14/2023
We stopped in here on our stroll down State street over the weekend. When you walk through the doors, you are first hit with a strong but calming smell of lavender and eucalyptus. This is the...
Ericka B.
12/17/2020
Went here to pick up some Christmas presents the other afternoon. While the aisles can get a little tight, it was clear that all of the customers were trying to maintain their space. There was...
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