Visiting The Pearl felt like a summertime classic. You can tell there were many regulars along with newcomers like us coming to The Pearl. The line moves very quickly, so don't worry when you see...
The Pearl Ice Cream Parlor
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Pearl Ice Cream Parlor & Confectionery is a beloved establishment situated in the heart of La Crosse, Wisconsin's historic Pearl Street. This charming 1930s parlor captivates visitors with its delectable award-winning ice cream and assortment of delightful candies. Adjacent to the parlor, patrons can also enjoy a cozy coffee house, adding to the overall nostalgic experience.
In addition to the Pearl Ice Cream Parlor, the Pearl Street West boasts the Grand Hotel Ballroom on its second floor, offering a unique event venue steeped in 1930s charm. Furthermore, Drift Mercantile Co., a modern twist on a general store, showcases a thoughtfully curated selection of locally crafted goods, providing a touch of contemporary flair to the historic street.
For those seeking authentic La Crosse and Wisconsin souvenirs, TJ's Cheddarheads & La Crosse Shop on Pearl Street is the go-to destination since 1986. This longstanding establishment features a diverse range of local apparel, Wisconsin cheese, and an array of unique gifts, making it a must-visit spot for visitors and locals alike.
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Reviews
If you're a chocolate lover, you'll definitely enjoy Mississippi Mud! I tried a scoop of it in a waffle cone and it was so decadent and delicious. I especially loved the little bits of chocolate...
We stopped in after a long day of exploring to end on a sweet note. The line was long, which gave us plenty of time to decide (sort of... I immediately regretted not ordering a sundae - why do i...
November 2025: While visiting La Crosse, my husband and I stopped at the Pearl to grab a coffee and some locally made chocolates for dessert. The chocolates were amazing! I especially loved the...
This place is THE place to be on a nightly walk. There is always a long line but worth the wait. The perfect place for date night or family bonding time. Well lit and decorated for either the day...
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