The Pearl Ice Cream Parlor

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207 Pearl St
La Crosse, WI 54601

Pearl Ice Cream Parlor & Confectionery is a beloved establishment situated in the heart of La Crosse, Wisconsin's historic Pearl Street. This charming 1930s parlor captivates visitors with its delectable award-winning ice cream and assortment of delightful candies. Adjacent to the parlor, patrons can also enjoy a cozy coffee house, adding to the overall nostalgic experience.

In addition to the Pearl Ice Cream Parlor, the Pearl Street West boasts the Grand Hotel Ballroom on its second floor, offering a unique event venue steeped in 1930s charm. Furthermore, Drift Mercantile Co., a modern twist on a general store, showcases a thoughtfully curated selection of locally crafted goods, providing a touch of contemporary flair to the historic street.

For those seeking authentic La Crosse and Wisconsin souvenirs, TJ's Cheddarheads & La Crosse Shop on Pearl Street is the go-to destination since 1986. This longstanding establishment features a diverse range of local apparel, Wisconsin cheese, and an array of unique gifts, making it a must-visit spot for visitors and locals alike.

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Reviews

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4.5157 reviews
Photo of Sally Z.
Sally Z.
8/31/2025

If you're a chocolate lover, you'll definitely enjoy Mississippi Mud! I tried a scoop of it in a waffle cone and it was so decadent and delicious. I especially loved the little bits of chocolate...

Photo of Teresa M.
Teresa M.
8/27/2025

We stopped in after a long day of exploring to end on a sweet note. The line was long, which gave us plenty of time to decide (sort of... I immediately regretted not ordering a sundae - why do i...

Photo of Elle N.
Elle N.
5/10/2025

This place is THE place to be on a nightly walk. There is always a long line but worth the wait. The perfect place for date night or family bonding time. Well lit and decorated for either the day...

Photo of Buzz C.
Buzz C.
9/4/2025

Phenomenal ice cream, great prices, and a beautiful store inside, took a few minutes to get my ice cream but they were busy, and the staff was definitely hustling, definitely worth the stop

Photo of Andy W.
Andy W.
6/8/2024

Wow! Excellent experience. They make their waffle cones in front of you. The flavors are mostly standard, but they have a few that are kinda proprietary. The product itself is freshly made, and...

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