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The Merchant General Store

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(8)

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216 Main St

Black River Falls, WI 54615

+1 (715) 284-5700

https://themerchantgeneralstore.com

Take a journey back to yesteryear in our historic store dating to 1912. You'll find old time candy, classic toys, antiques, gifts, collectibles and much more.

Reviews

Friends shopping

8/27/2018

The General Merchant on main street Black River Falls Wi will make you think of your childhood. Old ...

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Like stepping back in time

1/22/2018

When my daughter was young, no trip to our weekend playground of Black River Falls was complete with...

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Fun and unique store

4/16/2017

I was in Black River Falls for other reasons and stopped in. It's housed in a 1912 building with man...

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