Stand Eat Drink

SED Hospitality is a Milwaukee-based hospitality group with over a decade of experience, proudly operating in the historic Hotel Madrid, which features the renowned Movida restaurant. In addition to Movida, SED Hospitality manages the unique Don's TV and Repair Speakeasy, offering a nostalgic dining experience with beloved comfort foods and beverages.

Recently, SED completed an impressive renovation and expansion of Hotel Madrid, now accommodating up to 500 guests across multiple dining rooms and a rooftop patio. This versatile venue is perfect for both large events and intimate gatherings, ensuring memorable experiences for all visitors in Milwaukee's vibrant downtown.

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