Smart Woman

Smart Woman, a third-generation small business located in historic Downtown Portage, WI, was founded in 1976 by Eleanor, who sought to provide stylish clothing options for women in the area. Over the years, the store has evolved, incorporating Fancy Pants and Smart Woman Shoes and Accessories, creating a seamless shopping experience where customers can find unique apparel, shoes, and accessories all under one roof.

The dedicated team at Smart Woman prides itself on offering a friendly and enjoyable shopping experience, curating a collection that ranges from urban to classic styles for any occasion. With a mission to build strong relationships with their customers, Smart Woman continues to bring fresh and distinctive fashion choices to the community.

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