Sergenian's Floor Coverings

Open
yelp logo

(17)

Photos

2801 W Beltline Hwy
Madison, WI 53713
Sergenian's was founded by Ara Sergenian in 1930. The business was originally located on Monroe St. and focused on Oriental rugs. Ara sold the business to three of his sons, Marsh, Ron, and Paul, in 1962. They moved the store to State St. and changed the emphasis from Oriental rugs to wall-to-wall carpet. In 1967, Sergenian's moved to the current store located on the Beltline Highway in Madison. Jim Garner became an employee in 1963, and today Jim is CEO and majority partner with Ron's son, Tom Sergenian, who serves as President. In 1998, the administrative offices, commercial sales division, and warehouse, moved to the present location on Fish Hatchery Rd. Sergenian's has won numerous awards based on quality and service. They won two awards in the 2005 StarNet Design Awards competition, including the grand prize for their work at the Overture Center for the Performing Arts. This award is based on creative use of flooring, flooring design concept, how well designs meet client objectives, and special challenges. Sergenian's also received the 2003 Rug Retailer of the Year for Outstanding Merchandising, an award that honors exemplary achievement among the nation's most accomplished area rug retailers.

Reviews

yelp logo
3.017 reviews
Photo of Alex M.
Alex M.
8/13/2022

I recently had the floors in my house refinished, and gotta say...it was a fantastic experience! These are the kind of projects one dreads, with the amount of work involved, moving absolutely...

Ed H.
1/18/2025

Madison Turners is a small nonprofit with a long history in Madison. we selected Sergenians to remove a large amount of glue down carpet over concrete and replace it with lvt glue down because of...

Jeane K.
10/31/2024

We had Sergentian's replace tile in our kitchen and dining room. The install was supposed to take three days. It took five. While the team was pleasant, they didn't proactively communicate the...

Lulu B.
12/18/2023

From tile design to ordering to receiving, the customer was of highest consideration. I would recommend this over a Home Depot or Menards where the people you talk with are not tile experts.

Photo of Eunice H.
Eunice H.
8/3/2018

We've been working with sergenian's for 2 months and they've been excellent. Our floors got damaged from a kitchen faucet leak. Our property manager referred us to sergenian's as they were...

Own this business?
See a problem?

You might also like

United StatesWisconsinMadisonSergenian's Floor Coverings

Partial Data by Infogroup (c) 2025. All rights reserved.

Partial Data by Foursquare.