Rainbow Booksellers

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5704 W Vliet St

Milwaukee, WI 53208

+1 (414) 774-7205

http://www.rainbowbooksellers.com

Rainbow Booksellers, established in 1981 and relocated to Milwaukee's Washington Heights neighborhood in 1994, is the last children's bookstore within the city. With a mission to create warm memories for children, the store offers a curated selection of quality books for kids from birth through high school at a 25% discount off the cover price, along with wooden toys, puzzles, and a delightful candy counter.

In addition to its retail offerings, Rainbow Booksellers has been providing book fairs at schools and community organizations for over twenty years, helping them earn income while promoting exceptional children's literature. The bookstore is known for its welcoming atmosphere and friendly service, making it a cherished local treasure for families in the area.

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Reviews

4.58 reviews

Aesha E.

6/2/2025

This is a delightful little bookstore. It will be hard to miss--the door is framed by various children's book characters, like Corduroy, Harold and his purple crayon, Amelia Bedelia, and more....

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Shish B.

2/17/2025

I traveled all the way from Texas to Wisconsin with one goal in mind--to see the breathtaking mural on the side of this bookstore. And let me tell you, it did not disappoint! The artwork alone is...

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AL P.

5/10/2025

I wanted to give this place five stars...however, as the parent of a child with special needs, don't go. The person working there was chatting with a personal friend at the register, lied to us...

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Laura R.

4/29/2021

This place has great prices and has a large assorted Scholastic titles. Because this pandemic shut down in school book fairs this is a great place to find the paper back great prices Scholastic...

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Amy W.

11/30/2007

Quaint is the way that I would describe this children's bookstore. It is devoted entirely to children's books and children. Not only does it have an excellent selection of children's books, they...

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