Raceway on Lisbon

The Heiser story begins way back in 1917. You could trade in your horse and buggy for a brand new Ford Model T for only $360 and a handshake. It was in these early days that we earned our reputation for integrity and value - one that has helped Heiser become one the premier Ford Lincoln dealers in Southeastern Wisconsin. Now in our 100th year, Heiser Automotive continues to be a well-known and trusted name in the automotive sales and support. Apart from the state-of-the-art showroom at our Heiser Ford-Lincoln dealership in Glendale, we operate three additional new car dealerships that sell Chevrolet, Cadillac and Toyota vehicles, as well as a pre-owned lot and two body shops. Still family-owned and still proud to call the Milwaukee area our home, come experience the service, selection and value that has helped drive us to a century of success.