Parsons Indian Trading Post

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370 Wisconsin Dells Pkwy
Wisconsin Dells, WI 53965

Parson's Indian Trading Post and Museum, located in Wisconsin Dells, is a renowned establishment that has been serving visitors since 1918. As one of the oldest businesses in the area, they offer a full-service Native American museum and gift shop, where you can explore the rich culture and lifestyle of Native Americans. With an extensive collection of handmade Ho-Chunk Winnebago baskets and a wide range of Native American arts, crafts, jewelry, and pottery, Parson's Indian Trading Post is a must-visit destination for those seeking to immerse themselves in Native American heritage.

As a family-owned and operated business, Parson's Indian Trading Post and Museum takes pride in providing exceptional customer service and offers discounts for senior citizens and military personnel. With their vast selection of gift items, including beading supplies, collector dolls, Pendleton blankets, and more, visitors can find unique treasures that reflect the beauty and craftsmanship of Native American culture. Whether you're a history enthusiast or simply looking for a memorable shopping experience, Parson's Indian Trading Post and Museum is the perfect destination to discover and appreciate the rich traditions of Native American heritage.

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Reviews

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3.527 reviews
Photo of Lisa L.
Lisa L.
8/25/2025

Such nice people work here! The Prices here are reasonable. Not the classic cheap souvenirs.

Jeff M.
6/4/2024

This is a must stop whenever we are in the Dells. I have been coming here for 60 years! And in those 60 years, it has changed very little - which I love. There is so much history here. You...

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Dave S.
10/30/2022

This store has literally been here forever and I remember it from my childhood. I have a suspicion that this store has been severely hurt by the pandemic, the economy, tight labor market and the...

Cathie K.
1/24/2024

While I applaud Parson's contribution to the history of the Dells and Native American culture, the staff is not very engaging with customers about sharing their knowledge. We stop every time...

E.G G.
4/6/2022

This company has alot of history I keep going back for this great tasting tea called Native American Herbal Tea. I was even able to order over the phone and was shipped to me in a couple of days...

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