Once Upon A Child

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313 N Mall Dr
Appleton, WI 54913
+1 (920) 731-8612
http://www.ouac.com

Once Upon A Child is a leading children's resale franchise, recognized as North America's #1 in its category, with over 400 individually owned stores across the United States and Canada. This store specializes in buying and selling gently used kids' clothing, shoes, toys, and baby gear, providing an affordable and sustainable shopping experience for parents.

The franchise promotes environmental sustainability by keeping gently used items out of landfills and offering parents a convenient way to shop locally while earning rewards through their shopping and selling activities. With an ever-changing inventory and no appointment necessary for selling, Once Upon A Child offers a win-win option for families looking to save money while supporting their community.

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Reviews

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2.022 reviews
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Jen W.
4/2/2014

Larger selection than Green Bay. I love that this place has wider isles to use and I also like that everything is put by size and neatly organized. From toys to shoes to clothes everything has a...

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Tanya N.
4/19/2025

I had gone to the once upon a child today in Appleton!! left be very pi**ed off!! I seen a doc a tot pillow for baby in a bag and it had a 40 dollar price tag on it, v no other price tag anywhere...

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N N.
4/2/2025

I've found some gems there, but most name brands are priced extremely high, selling is nearly never worth it, and the staff is AWFUL! I've never felt less welcome there and I'm there frequently...

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Beth M.
8/5/2023

I always visit this location when I travel to Wisconsin first for their Packers apparel selection but also the overall organization and variety of really good name brands always keep me coming...

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Lori O.
11/20/2023

Contrary to information in some posts, I had a very positive experience. My daughter and I always find good deals for my granddaughter. Staff is business-like and helpful.

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United States›Wisconsin›Appleton›Once Upon A Child

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