Northern Highland Sports

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10369 Main St
Boulder Junction, WI 54512
+1 (715) 385-2134
https://www.northernhighlandsports.com

Northern Highland Sports, nestled in the heart of Boulder Junction, WI, has been a cherished one-stop shop for outdoor enthusiasts since 1975. The family-owned establishment, run by Carol and Matt Ashley, exudes a warm, welcoming atmosphere and prides itself on providing top-notch service to the local community and visitors alike.

Specializing in fishing equipment and apparel, Northern Highland Sports offers a wide array of premium rods and reels, lake maps, hunting and camping gear, guide services, and more. Whether you're in need of line winding, live bait, sportswear, or souvenir t-shirts, this quaint shop has everything to ensure your outdoor adventures in Boulder Junction are nothing short of memorable.

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Reviews

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5.05 reviews
Photo of Forrest P.
Forrest P.
7/8/2012

I've been going to this shop for a very long time; my family has been vacationing in Boulder Junction forever. Prices on fishing tackle are decent by Northwoods standards; you pay a little more...

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Photo of Bill S.
Bill S.
5/18/2019

This is a great place to shop for clothing and all the fishing bait and any fishing gear you'll need rods reels lines you name it they have it. Jane is very helpful and answers all questions.

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Photo of Gemma K.
Gemma K.
5/31/2011

Whether you are lucky enough to have a home up here or whether you are just visiting, this store on the main drag has a lot going for it. Walk in, look to the right, and check out what's along...

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Photo of John R.
John R.
12/22/2013

the staff at Northern Highland are friendly and helpful. They have a huge selection of baits, tackle and other sporting goods perfect for anyone. Their selection of clothes and other equipment...

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Photo of Doug G.
Doug G.
6/4/2015

This sporting goods store has to be one of the best I've been. Being a manufacture of musky baits I have been to a lot of bait shops, Highland is in a class unto it's own.

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