New England Store

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518 Main St W
Ashland, WI 54806

New England Store, established in 1888, is one of Ashland's oldest businesses located in the historic Bardon building. Offering a diverse selection of gifts, jewelry, collectibles, and home decor, the store provides free gift wrapping services and operates year-round, seven days a week.

Known as the "Four-Season Gift Store," New England Store is a cherished destination in Ashland, WI, showcasing a wide variety of products for visitors and locals alike. Recognized as the Ashland Chamber's Business of the Week, the store continues to be a beloved establishment in the community.

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Reviews

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4.05 reviews
Photo of Jewel T.
Jewel T.
9/6/2017

Beautiful, historic gift shop in a building on the historic registry. Full of charm, grace and beautiful gifts!

Photo of Layne R.
Layne R.
8/18/2018

This is a cute store with cute things. Lots of gift ideas and home decor knick knacks and such. They seem to have you pretty well covered if you are a cat or dog lover, gardener, of Celtic...

Photo of Emily S.
Emily S.
7/9/2009

I like this store a lot! It is filled with a bunch of little trinkets, candles, and other things that I really don't need or really ever buy, but it is a perfect store for buying gifts for people...

Photo of Rachael S.
Rachael S.
6/30/2017

If you need a gift for a woman or a child while in Ashland, this is the place. Great selection of jewelry. Kids gifts, kitchen items, scarves, hair accessories, coloring books for kids and adults,...

Photo of Heather C.
Heather C.
8/6/2011

Definitely a cute store full of curious things. The only thing that turned me off was the apparent problem they are having with shop lifters. They have pictures of the perps up on the wall...

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