New Balance

1202 S Central Ave
Marshfield, WI 54449

Located in Marshfield, WI, New Balance stands as a renowned global brand known for its top-tier athletic footwear and apparel. Catering to athletes, fitness aficionados, and everyday individuals, this establishment prides itself on crafting products that excel in quality, performance, and style. From running shoes to casual sneakers, specialized athletic gear to performance attire, New Balance offers a diverse array of options for both adults and children, ensuring there's something for everyone seeking comfort and functionality.

With a focus on innovation and expert craftsmanship, New Balance remains a trusted name in the industry, consistently delivering thoughtfully designed merchandise that elevates everyday routines and competitive endeavors. Beyond their product range, the company also upholds high manufacturing standards, underscoring their commitment to producing goods in facilities that strike a balance between local production and international quality benchmarks. For those in search of reliable gear that seamlessly blends form and function, New Balance in Marshfield, WI, serves as a go-to destination for all things athletic and stylish.

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Skiing equipment, Ski rental concession, Bicycle and bicycle parts

The Sports Den

The Sports Den is an independent retailer of all-season sporting goods. Some of the products are: cross country skis, downhill skis, snowshoes, snowboards, winter apparel ( boots, bags, clothing ), travel ski/bike racks, bicycles, exercise equipment, tennis/racquetball equipment, swimming, camping, nutritional and protein supplements, and sporting good rentals. The Sports Den also has a service and repair shop. The Sports Den is unique because their business is very weather dependent. For that reason, the Sports Den has expanded its product line to include exercise equipment, such as: Schwinn Airdyne bikes and Bowflexes. The Sports Den is constantly educating themselves on current trends such as: snowboarding, snowshoeing, and various technologies, to stay competitive within the industry. In 1973, Denny Nelson and John Damrau started Nelson Bike and Camping on 14th Street in Marshfield. At the time, the store focused on selling Firestone bicycles and Jay-co pop-up campers. In 1975, Dennis Riedel began working at Nelson Bike and Camping part-time, learning the business and starting their cross country ski line. Eventually the store began to move more towards sporting goods and by 1977, they got out of the camper business. In 1979, Denny Nelson sold the business to Skip Perkins, who renamed the store to Perkins Sports and also purchased the current store location and expanded the business. In 1998, Skip Perkins decided to retire and there was a transfer of ownership to Dennis Riedel, the current owner. At that time, Perkins Sports was renamed to the Sports Den.

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