Dakota K.
4/18/2025
I always love looking around this shop and seeing what kinds of goodies they have! great environment and employees.
MOD GEN
$$
Closed
(59)
Photos
211 N Broadway
Milwaukee, WI 53202
MOD GEN, a modern general store located in the heart of Milwaukee's Historic Third Ward, has evolved from its beginnings as Garden Room in 2001, initially focused on gardening and garden design. Rebranded in 2014, MOD GEN now offers a diverse range of creatively designed products that celebrate life's simple pleasures, including over 1,000 houseplants.
With a commitment to inclusion, conscious buying, and exceptional customer service, MOD GEN prides itself on being a safe space for all in the community. The store's dedication to supporting local vendors and fostering a vibrant neighborhood makes it a beloved destination for both residents and visitors alike.
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Reviews
4.559 reviews
Scott W.
3/3/2025
The a gem of a store. Its what I would describe as an urban housewares stores. It has lots of interesting home decor items, but usually in scaled down versions. For example, lot of...
Christine D.
11/23/2024
I just did all my holiday shopping in one stop. Mod Gen is a perfect little shop that has unique items (cards, holiday decor, kitchen and home items, books, etc) and fantastic planters and plants...
Ronni J.
1/5/2025
Great gift shop! Reasonably priced. I love all the local goodies. And their plant selection is pretty great. I love just wandering around browsing
Nola F.
7/18/2023
This is such a unique store. They have been in business for 23 years. They seem to have a lot of repeat customers from what I heard. The store has a lot of things you will not find in your usual...
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