Lake Effect Surf Shop

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1926 E Capitol Dr
Milwaukee, WI 53211
Milwaukee's only great lakes surf shop & home of the world famous "Wiloha" clothing! Renting surfboards, paddle boards & wetsuits. Retail shop has a great selection of clothing, surf boards, paddle boards, skateboarding gear and more. A must see for anyone visiting the Milwaukee area!

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Reviews

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5.07 reviews
Photo of Jen A.
Jen A.
11/8/2017

Lake Effect-we are SO HAPPY that you are a part of the North Shore community! This is the *only* skate shop my son will go to when buying skate desks, wheels, trucks, bearings, stickers, etc....

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Tiffany W.
7/20/2019

Would give more stars if Yelp would let me! Stopped in to buy our daughter a rash guard (she prefers it over a swim suit top!). Great little locally owned business. Owner was very friendly and...

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Tsetan D.
7/29/2020

Jake, the owner is so knowledgeable about the area and inviting. We rented paddle boards and surf boards multiple times during this summer and he's been so courteous every single time! Thanks dude...

Greg G.
7/31/2021

What an awesome shop! My son wanted to upgrade to a newer better skateboard. The owner Jake was such a great help. He took the time to educate us on the different options and answered all our...

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Kari B.
7/17/2021

There are times where I am too intimidated to walk into a specialty shop for fear of being a poser. Not at Lake Effect. Jake is hands down the friendliest most personable person I've met. He...

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