Joy Trip Project LLC

Website
2430 Fox Ave
Madison, WI 53711
https://joytripproject.com

Joy Trip Project LLC is a news gathering and reporting organization based in Madison, WI, that focuses on covering the business, art, and culture of the outdoor recreation industry. Led by James Edward Mills, a National Geographic Explorer and award-winning journalist, the project aims to share stories about outdoor recreation, environmental conservation, acts of charitable giving, and sustainable living through various media platforms.

With over 20 years of experience in the outdoor industry, James Mills has worked as a guide, outfitter, writer, and photographer. He is the author of the book "The Adventure Gap: Changing the Face of the Outdoors" and has contributed to renowned publications such as National Geographic, Outside, The New York Times, and Sierra. Through his work, James strives to inspire individuals to lead harmonious lives in balance with the natural world and humanity.

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