Johnny's Little Shop of Bait

Johnny's Little Shop of Bait is the go-to destination for all fishing enthusiasts in New London, WI. Situated conveniently next to the Wolf River boat ramp, this full-service bait shop offers a wide array of bait options including minnows, worms, leeches, spikes, and wax worms depending on the season. Additionally, they stock an impressive selection of fishing gear such as rods, reels, bait buckets, terminal tackle, and more.

For those seeking a traditional fishing experience, Johnny's showcases varnished bamboo cane poles in various lengths, along with telescoping cane poles. From May to September, customers can find set and bank pole line, hooks, and swivels. The shop also caters to anglers and hunters by selling Wisconsin fishing and hunting licenses as well as boat launch stickers, making it a convenient one-stop shop for all outdoor needs.

With a prime location on the Wolf River, Johnny's Little Shop of Bait is perfectly positioned for anglers targeting walleye, white bass, northern pike, largemouth or smallmouth bass, catfish, and more. Whether you're a seasoned angler or a novice, this shop provides everything required for a successful day on the water, including local information, snacks, and even custom-made jigs and spinners for those looking to enhance their fishing experience.

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