Jason G.
7/9/2025
Indeed under new ownership! Small but charming store with very helpful attentive staff Has everything the serious fisher could need. Not sure why the previous owner inspired such low ratings...
Guides Choice Pro Shop
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(9)
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4315 E Wall St
Eagle River, WI 54521
Guides Choice Pro Shop, located in Eagle River, Wisconsin, is a full-service fishing and hunting sport shop that boasts the largest privately owned freshwater aquarium in the state, featuring a remarkable 16,300 gallons of native fish. They offer educational fishing schools, reel and rod tip repair services, and serve as the headquarters for fishing and hunting licenses in the area.
With a diverse selection of locally caught trophy fish, including musky, walleye, and various panfish, Guides Choice Pro Shop is a go-to destination for outdoor enthusiasts. Their commitment to providing quality gear and expert knowledge makes them a valuable resource for both novice and experienced anglers and hunters alike.
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Reviews
2.09 reviews
Preston B.
6/9/2025
Under new ownership! You'll struggle to find a better selection anywhere in the northwoods. Custom colors, high end tackle, they have it all! The new owner and family were extremely friendly and...
John E.
6/9/2024
Beware of them over charging you for your goods. I went in to grab some bait. Rick tried to charge me an extra $29 on my purchase. It smelled fishy but I thought it might have been a mistake. Then...
Jesa L.
7/12/2024
Although the selection is large, it's not worth the attitude you will receive when entering this establishment. The prices are very high, which is expected in a tourist town. However, to pay high...
Al F.
7/24/2021
The few times I've been in this shop I've been impressed by the inventory. Unfortunately the attitude of the owner is unattractive to say the least. After reading other reviews and asking locals...
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