Goodwill

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4530 Verona Rd
Madison, WI 53711

Goodwill of South Central Wisconsin is a local nonprofit organization dedicated to supporting individuals with disabilities and other barriers to employment through various services, including supported employment, job skills training, and stable housing initiatives. With over 450 employees across a 14-county region, their mission focuses on helping community members live, work, and thrive by providing access to job opportunities and essential support.

Revenue generated from their 13 retail stores and donation centers directly funds mission-driven programs that include housing for individuals living with chronic mental illness and volunteer income tax assistance. Committed to environmental sustainability, Goodwill also ensures that millions of pounds of clothing and housewares are kept out of landfills by promoting donations and recycling efforts in the community.

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Reviews

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3.08 reviews
Photo of Carol G.
Carol G.
1/24/2008

Goodwill positives: *Getting there is relatively pain-free since it is off of Verona Rd. Saint Vincent's on Williamson is funky but that street and parking usually stress me out. *Parking is...

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Stacey L.
2/27/2018

Kind of a pain to get to from the Beltline, but fairly clean and organized. There's a pretty large selection of clothes, some furniture, and a more limited supply of home goods/shoes/toys. While...

Photo of Alexa V.
Alexa V.
12/28/2020

Best thrift store in Madison by far. It is well organized and I have found lots of clothes from here! Most of my closet is from here.

Photo of Mike G.
Mike G.
3/25/2021

I tend to want to give thrift stores some leeway and benefit of the doubt. I understand what they are, and why they are there. This particular one, however may be among the worst-run shops I've...

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M. S.
7/18/2014

The selection is pretty ok here. Household items and furniture are usually in good shape and tend to move quickly. I'm a big buyer of shoes though, and this is where the store loses points....

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