Goff's Collision Repair Center

History

In 1967, Bob Goff opened a small back alley auto body shop in Milwaukee. Shortly after this, he purchased a 4-bay shop in the (at the time) very rural community of Pewaukee. After local success, Goff's Auto Body moved to a much smaller version of its current home on Wisconsin Ave. in Pewaukee. In 1986, Bob came up with an innovative advertising idea. Goff had 3-D billboards created with an actual car bursting through the boards.In 1998, Goff's built the second location Goff's Collision Repair 2 miles away from their original facility to capitalize on the exploding growth in the area. This large location proved to be an enormous success. Goff's began winning local & national awards for cutting edge repair procedures & performance standards. In 2007, a third Goff's was built in the growing community of Germantown. Between 2013-2018, four more locations were added in the Metro Milwaukee area. Today, Goff's has seven locations and the company is currently operated by Bob's daughter Angela.

Specialties

Goff's Collision Repair Centers have been a trusted leader in auto body repair in Southeastern Wisconsin for nearly 50 years. As a family-owned company with a history of community involvement, we find pride in providing fast, honest service to drivers after a collision. It is our mission to provide our customers with a comfortable place, team, and experience that they can trust. We service vehicles with the latest technology, processes and training. Convenient drive-thru estimates, timely repairs, courteous, knowledgeable staff, and a written lifetime warranty are just some of the reason our customers choose Goff's over and over again.