General Beer Northeast

General Beer-Northeast Inc., part of the larger General Beverage Companies family, has been serving the state of Wisconsin since 1933 as a leading wholesale distributor of beer, wine, distilled spirits, and non-alcoholic beverages. With a robust network covering all 72 counties in Wisconsin, the company provides tailored product selections to over 12,000 licensed retail business customers, supporting them in selecting, promoting, and merchandising beverage products.

Headquartered in Madison, Wisconsin, General Beer-Northeast Inc. operates from several locations across the state and employs approximately 1,000 people across its various divisions. The company prides itself on a family-oriented culture and offers career opportunities in sales, supply chain, customer service, and various corporate functions.

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