Forward

4765 Hayes Rd
Madison, WI 53704

Founded in 1925, Forward Corporation is a fifth-generation family-owned business based in Michigan, operating across four divisions and employing over 1,000 individuals in 24 counties. The company has a diverse portfolio, including convenience stores, restaurants, and energy supply services, all centered on the mission of supporting its employees, customers, and vendors as part of the Forward Family.

With a history marked by innovation and expansion, Forward Corporation has evolved from its early beginnings with a service garage and restaurant to become a major player in the retail and energy markets. Its notable ventures include operating nearly 60 Subway restaurants, multiple convenience stores, and a full-service screen-printing company, alongside hospitality offerings like the Lumber Jack Lodge and Super 8 Motel in West Branch.

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