Forward

Founded in 1925, Forward Corporation is a fifth-generation family-owned business that operates a diverse portfolio of brands and services across Michigan, employing over 1,000 people in 24 counties. With a commitment to customer service and community, Forward seeks to make every individual—whether employee, vendor, or customer—a valued member of the Forward Family.

The company has evolved from a single service station and restaurant to a multi-faceted enterprise, offering convenience stores, restaurants, a home energy supply division, and accommodations. Through strategic acquisitions and expansions, Forward Corporation has solidified its presence in both the travel and retail sectors, providing essential services and products across Michigan.

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