Forward

Founded in 1925, Forward Corporation is a fifth-generation enterprise based in Waupaca, Wisconsin, that operates across Michigan with over 1,000 employees in four divisions spanning 24 counties. The company has evolved from a small service stop to a diversified business encompassing convenience stores, restaurants, energy supply, and hospitality, emphasizing a family-oriented culture for its employees, customers, and vendors.

Forward Corporation is known for its extensive network of 26 Shell and 3 Marathon convenience stores, as well as 60 Subway restaurants, making it the largest franchisee of Subway in the state. The company also provides propane and fuel delivery through Forward Energy and features unique hospitality offerings like the Lumber Jack Lodge and the Super 8 Motel in West Branch, ensuring a wide range of services tailored to their community and travelers alike.

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