Familiar Grounds

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206 N Pearl St
New London, WI 54961
Familiar Grounds is not your average coffee shop. Our coffee shop offers over 60 warming and refreshing beverages ranging from coffee, lattes, smoothies, and so much more. Our bakery adds an engaging fragrance to our unique atmosphere. We offer fresh made rolls, soup, and fudge daily. Imagine you're looking for that perfect gift while being surrounded by the tantalizing aromas from our coffee shop and bakery. Enjoy these baked goods and our delicious drinks while relaxing in our sitting area, private River Room or outside patio located on the Embarrass river. We provde our customer with free WIFI and an intimate setting to catch up on reading, relaxing lunches, student studies, business meetings, or even strike up a conversation with a local regular. We all know that a good coffee can really make a difference in our day. The smell, the appearance, texture... Everything surrounding coffee gets our attention. We truly have a one of a kind atmosphere for you to enjoy in your free time. Stop by today!

Reviews

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4.521 reviews
Photo of Laine B.
Laine B.
7/12/2025

I got an iced Chocolate-covered strawberry mocha and it was AMAZING!!!! They have a huge menu but it's not overwhelming. They also have every syrup flavor you can imagine along with Lotus energy...

Photo of Kelsi K.
Kelsi K.
2/20/2024

Way larger inside than I was anticipating. Plenty of space for you to enjoy coffee and breakfast with friends. The coffee was delicious as was the food! I won't be visiting often as it isn't close...

M L.
3/19/2025

No More! I gave this place plenty of chances, but they never improve. Grumpy Staff, mediocre coffee and the prices are too high what they offer (in every way). The atmosphere is ok- nothing...

Laurie M.
8/13/2024

Friendly staff and plenty of open space to enjoy great coffee and delicious bakery. There is also a beautiful patio area to the back with a view of the river. We enjoy this as a regular stop.

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ava p.
6/1/2023

Coffee wasn't terrible, but the prices were high. Along with the fact that they filled my cup to the top with ice, and left me with 2 sips of coffee. It's a bummer because the coffee did taste...

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United StatesWisconsinNew LondonFamiliar Grounds

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