Dahl Auto Museum

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711 3rd St S
La Crosse, WI 54601

The Dahl Auto Museum in La Crosse, WI offers visitors a captivating journey through the history of automobiles, showcasing the Dahl family's remarkable legacy as automotive dealers for over a century and five generations. From beautifully restored classic cars to a nostalgic tribute to the Starlite Drive-in theater, the museum provides a unique and immersive experience for all.

With a focus on community engagement and education, the museum hosts events in partnership with The La Crosse Historical Society and offers educational programs for school and civic groups. As the eighth oldest Ford dealership under continuous family ownership in the nation, Dahl Automotive La Crosse stands as a testament to the enduring passion and dedication of the Dahl family to both their business and the local community.

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5.05 reviews
Photo of Rick R.
Rick R.
7/11/2025

This place is incredible! Every car is owned by the Dahl family and extremely well preserved! If you are getting you vehicle serviced at their shop next door, admission is free. Otherwise,...

Photo of Elle N.
Elle N.
6/7/2025

The best museum in La Crosse and like best auto museum in Wisconsin. The downtown museum is in an optimum location with free and easy parking right on the street in front of the museum. Adults $5...

Photo of Thomas K.
Thomas K.
3/27/2023

This is a hidden but special place ! Not very big but has a very fine collection of cars and a great display and explanation of some of the nations history ! Dahl did a very fine job of putting it...

Photo of David M.
David M.
8/14/2018

" Awesome Small Museum " One of our first stops in La Crosse WI. was at the newly done Dahl Auto Museum. It is a small family run Museum by the Dahl Auto group of family members. The Cars in this...

Stacey R.
6/6/2020

Wonderful museum with a lot of history. Chet was very nice and knowledgeable. He made our visit very enjoyable.

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