Brian S.
7/12/2025
Super popular place and many many options of sweet treats! Even though they were so busy our food came out quickly!
Briq's Soft Serve
$
Closed
(15)
Photos
7621 US-51
Minocqua, WI 54548
Briq's Soft Serve is a popular soft serve ice cream establishment with six locations across Wisconsin, including Weston, Wausau, Mosinee, Rib Mountain, Minocqua, and Rhinelander. Celebrating its 40th anniversary from 1985 to 2025, the company is known for its commitment to serving delicious treats to its customers.
With a focus on quality and customer satisfaction, Briq's Soft Serve has become a beloved destination for locals and visitors alike. The menu features a variety of soft serve options designed to delight ice cream enthusiasts of all ages.
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Reviews
4.015 reviews
Lisa M.
6/12/2024
Tried this place out today for the first time. Prices are very reasonable & very friendly service. I got a small zebra cone with rainbow & my husband got a medium vanilla cone. Generous portions!...
Amy P.
8/12/2025
Worst hot fudge Sunday ever. They give you this huge cup (soda cup) of ice cream (nothing special) with about 2 tbs of hot fudge on top. My husband and I both dumped it in the garbage.
Sue T.
7/26/2024
Best soft serve ice cream I've ever had. It's hard to believe it's 97% fat free! It also doesn't make my stomach hurt the way some ice cream does.
Jackie M.
8/19/2023
Home of the 1lb cone! Do a 100 and be part of the 100lb Club! There's a bunch of options for Briq's, but their claim to fame for this drew us in and also their usage of local milk. I got the...
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