Sue T.
10/11/2024
Love their ice cream. I go to the one in Minocqua and was sad that it is only open in the summer. So whenever I come to Wausau, I have to stop!!
Briq's Soft Serve
$
Closed
(19)
Photos
1707 Merrill Ave
Wausau, WI 54401
Briq's Soft Serve is a beloved local chain with six locations across Wisconsin, including Wausau, Weston, Mosinee, Rib Mountain, Minocqua, and Rhinelander. Established in 1985, the company is celebrating its 40th anniversary in 2025, continuing to delight customers with their soft serve treats.
Known for their dedication to quality and customer satisfaction, Briq's Soft Serve offers a straightforward menu without the hassle of accepting checks. Their commitment to serving delicious ice cream in a friendly atmosphere has made them a favorite among locals and visitors alike.
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Reviews
4.019 reviews
Lauren P.
8/9/2025
Briq's is a super-solid solution for ice cream cravings. They serve just vanilla and chocolate soft serve--including 1-pound cones--but where they really shine is the variety of sundaes, shakes...
Ericka B.
9/1/2020
Always love going to the home of the 1 pound cone. I just went with a small twist waffle cone this time, but the best move is always to add crunch coat. My friend got the coffee toffee flurry and...
Chase T.
7/21/2022
Always good, always fresh, everyone in the family loves it. Friendly, energetic, young staff and nice outside spots to sit and enjoy your scoop of choice. Great place for a father/daughter date...
Shine B.
8/22/2022
Quick and friendly service! The ice cream is wonderful! Smooth and dense chocolate soft serve ice cream. My favorite!
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